MONTURA STORE BOZEN-BOLZANO INAUGURATION
Saturday September 2nd 2017 | Via Dr. Streiter (BZ)
The new Montura Store Bozen-Bolzano will have its inauguration on Saturday 2 September 2017 in the fabulous city of Bolzano with its majestic backdrop of the Dolomites Rosengarten Group and the Schlern Mountain. A two-minute walk from Piazza Walther under the lovely arcades traditionally filled with stores to the thriving Via Dr. Streiter will get you to this new Montura showcase in South Tyrol- Alto Adige. The avenue of Via Dr. Streiter is crowded with doorways that had been to the back rooms of Bolzano’s finest shops in front of the arcades since the Middle Ages.
History has been revived at the new Montura Store Bozen-Bolzano thanks to a meticulous restoration of the 19th century flooring and furniture along with the recovery of the original shade of the walls, making it possible for the colours, sounds and aromas of the former fabric storehouse to re-emerge. From precious and refined fabrics to the style of Montura garments: the “thread of continuity” hasn’t been cut. The Montura Store Bozen-Bolzano is dedicated to clothing that presents all the qualities of technical garments but can also been worn daily for work or leisure. The Urban Montura line, which is boosted by a special selection of technical garments for mountain use, offers athletic and non-athletic customers alike the opportunity to find the latest collections – all of which are perfect for any condition and occasion.
There’s more than just clothing in the store, though. Customers will also find the latest Montura footwear lines including Urban and high-performing shoes and boots for excursions. There is no lack of maps, guides and lightweight hiking equipment that are all essential for approaching both the gentle grassy slopes and the first via ferrate on the Dolomite walls. Marco, a member of the mountain rescue team, Irina and Astrid all have extensive experience in Bolzano’s outdoor sector and are very qualified in advising customers as to which garments are best suited to their specific demands. Furthermore, there is even a renovated bookcase with Montura Editing publishing products as well as many books dedicated to mountain culture.
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