PIERRA MENTA: FOUR SPECTACULAR DAYS ON THE SNOW IN FRANCE WITH MONTURA
Areches, a small French town outside of Beaufort in the Rhone Alpes region will be hosting the legendary Pierra Menta from 20 – 23 March 2014, becoming the world capital of Ski Mountaineering. A cult event in the Ski Mountaineering universe; one of those events that you just can’t miss. There will be a 10,000 metre elevation gain split into 4 days of competition with trails unwinding on the French slopes of the Alps on the Italian border. The race of races, the aspiration of all ski mountaineers: competing at Pierra Menta is a privilege reserved to an elite circle of athletes selected with the strictest criteria and discretion of the organizing committee. There will be 3,000 aficionados on the snow at Grand Mont on Saturday colouring the mountain’s slopes – cheering on and rooting for the athletes during a kind of great “high-altitude happening”. Montura is the Main Sponsor of this French event for the fourth consecutive year – a partnership that unites the Italian company and the organizing committee to promote tradition and culture as well as to safeguard and publicize the area. Popular expression and passion for the mountains are the trait d’union which inspires and motivates this Italian-French partnership.
In fact, Montura has always sponsored the endeavours of international mountain climbers and athletes as active partners in the search for new solutions aimed at satisfying the needs of those experiencing the mountains in all of its aspects. A dependable partner, always standing by the side of those who love the action – even when that action is a great challenge like Pierra Menta.
For the second year in a row, Montura is also confirming its technical partnership with Gore which materialized through the creation of the Kairos Jacket in a customized Pierra Menta special edition, a prestigious garment reserved for all participating athletes made in Wind Stopper fabric. Montura will follow the event with a staff of professionals whose photos and videos will tell of this fascinating challenge on the snow carried out on skis and sealskin hides. We’ll be waiting for you at our booth at the start/finish line where we will set up our traditional merchandising activity created specifically for the Pierra Menta.